Over 21 years in

customer service

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Hi, I'm Jada L. Cofield


Over 24 years





Over 8 Years 

In Aviation







Jada L. Cofield has been using her words to inspire ever since she joined the workforce at the young age of fifteen. Now, a sought-after dynamic speaker, Jada uses her storytelling gifts with a commanding stage presence to teach, engage and ultimately delight her audiences.


As the Founder & CEO of In Right Standing, LLC, Jada specializes in building

Employee & Customer Loyalty.  With her experience in crafting customer appreciation, employee loyalty programs and strategies, Jada is now pushing to the forefront of the field and employing her cutting-edge techniques to a variety of industries and sectors. 


Born in Boston, Massachusetts and raised in Atlanta, Georgia, USA, Jada got her first job in her early teens. As a floor representative in a retail position, she learned the fundamentals of quality customer service quickly. Using her natural desire to serve, she strengthened her passion for Customer Service & Entrepreneurship through her employment duties, while always going above and beyond.


Soon, Jada would follow another passion: her desire to perform and direct. She attended Rose Bruford College in London, England (one of the world’s top ten theater schools), where she developed her craft in the Performing Arts. During this period, Jada found employment as an international customer service professional, honing her eye for detail and developing a keen understanding of peoples of different cultures and nationalities. She then continued her studies at the renowned Oxford School of Saint Michael, where she studied Film Directing, winning awards and accolades

for her student film, “A Day’s Work”.


Jada became a cabin crew member for a charter airline, which took her around the world: Ireland, Kuwait, Suriname, the Americas, the West Indies, Bishkek, North & South Africa and many other beautiful places. She continued to expand upon her experience of providing solid customer service to a wide-ranging variety of peoples. 

With over two decades of experience in Customer Service & Relations, Jada became the Cabin In-Flight Manager and building partner with BlueSky Airways (a start-up airline) located in Botswana, Africa. Her training service was widely recognized by the Botswana government and Jada was selected to be an evaluator of all hotels and safari camps in Botswana.


The Arts & Business and where they merge in providing an experience to an audience - the customer, is where her unique skill set comes into play.  She along with 3 others came together to create PinPoint Development Group an award-winning team of Tech and Customer Service providers. They are responsible for the mobile re-design of the Worlds Busiest Airport, Hartsfield Jackson International Airport, Atlanta, Georgia. 


Jada has appeared in several magazines, TV, and radio to give her unique perspective on Business & Customer Service. No stranger to an audience, Jada is comfortable speaking & motivating a crowd and has been seen by thousands in person and millions on television. 

Jada resides in Atlanta, Georgia with her immediate family and adorable puppy, Malachi.


Jada L. Cofield Speaker

Budding Entrepreneurs

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